Licensing Executives Society

Article of the Week

 

New Rules for Licensing in a New World

  Article by Marshall Phelps
Corporate Vice President, Intellectual Property, Microsoft Corporation

 
 
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Abstract

 

This article is based on a talk presented at the LES USA & Canada Annual Meeting in Vancouver, Canada, October 15, 2007. The world has changed and relationships today will often count for a lot more than money per se ever will. This is true for Microsoft as well as any other firm. The article describes 10 rules for licensing in this new world.



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