Bruce Harrer
Sue Chin
Technology Commercialization Is Not For Wimps.
It is difficult enough to successfully transfer and commercialize technology within a single company, let alone trying to bridge the cultural gap between an organization largely supported by government research funding (such as a National Laboratory) and private commercial companies. Much has been written about various means of improving this transfer process. One factor that can be overlooked is the persistence and continuity necessary to successfully complete the transfer and commercialization process over what is frequently a decade long or greater time period.