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Collaborating For Growth: The Novel Cross-Licensing Model That WoodWelding SA Used To Break Into New Markets Globally

Gerhard Plasonig
WoodWelding SA

Pernilla (Kvist) Plasonig
WoodWelding SA

Martina Serafini
WoodWelding SA

Evan LaBuzetta
Writling Language Consultants, Ltd.

When Swiss researchers invented a method for using ultrasonic energy to infuse thermoplastics into wood and other porous materials, they found themselves in a challenging business position. The technology created a near-instant, very stable bond that could be used to attach hardware or fuse pieces of an assembly without utilizing adhesives or fasteners. It was an intriguing technology, but it had no clear place in the market.

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