Thibault Bouvier
Novagraaf
With commercial success come friends and enemies you didn’t know you had. But everything is relative. Success, failure, friends or enemies depend on who you are (industry, university, start-up) and on your business model. Dealing with software, commercial success comes with a product that contains (embedded) software or with software on a support (memory stick, CD-ROM) to be run on a device. For our purposes, and for reasons explained further, software and the device that runs the software will be assimilated, and considered as our product.