Join LES USA-Canada to hear how non-patented assets, including trade secrets, data, and AI, have become prominent drivers of value and revenue across industries. Leading in-house and outside counsel and professionals will share real-life, practical tips and takeaways regarding legal and business strategies for protecting and monetizing these assets.

Learning Outcomes:

• Interrelationship between patent and other IP strategies
• Determining when to patent and when to retain as trade secret
• Operational, technological and legal/contractual steps for protecting trade secrets/confidential info
• Strategies for dealing with AI-created innovations
• Business models for licensing data
• Key issues in (do’s and don’t’s of) licensing non-patented assets (trade secrets, data, software, AI)