The “Build-to-sell” forum is specifically for business decision makers that either want to or are required by their investors to eventually sell their business. Building a company for the ultimate value through an exit requires a long-term view with a clear goal in mind. The “Build-to-sell” forum explores case studies from companies that have been successful in building a company that has been sold. We specifically focus on the intellectual assets technology, brand and operational excellence, since they are generally the key value drivers in such transactions.