P Partner Demarest Tatiana Campello is a partner in the areas of Intellectual Property, Innovation and Technology, and Data Privacy and Cybersecurity at Demarest, with a specialization in Business Law from PUC-SP and a degree in Law from Faculdades Integradas Cândido Mendes. With extensive experience, she leverages Intellectual Property as a strategic business tool and assists clients with issues related to data protection and privacy, including the implementation of the General Data Protection Law. Tatiana is actively involved in various national and international associations and serves as a professor and speaker on topics related to her areas of expertise. She also has significant experience in major negotiations, such as the licensing of the “CNN” brand and audiovisual content for Novus Mídia S.A., marking CNN’s entry into the Brazilian market.