The European Innovation Council (EIC) was established to address the European Paradox, i.e., the “Innovation Gap” in Europe, by aiding researchers, startups, and SMEs in translating high-impact technologies into successful businesses. With a budget of EUR 10.1 billion, it supports scientific innovations from early research to market scale-up through funding, strategic networking, and business acceleration services to equity investments. The EIC has supported numerous groundbreaking companies. Licensing has a key role for many EIC beneficiaries, serving as a vital mechanism facilitating technology transfer, accelerating market entry, and enabling revenue generation. The Innovation Radar analysis revealed that 37 percent of EIC-supported innovations required or would benefit from licensing. Licensing is portrayed as a robust business strategy providing access to technology and intellectual property, highlighting various models like development partnerships, freedom to operate agreements, and horizontal as well as vertical commercial licensing strategies. Case studies illustrate the need for access to: (i) IP (Intellectual Property) and strategy training, (ii) licensing mentors, (iii) model agreements, and (iv) sector-specific experts. That kind of support facilitates an alignment of the licensing strategy with the overall business strategy as well as coping with a complexity of tailored licensing agreements that comply with national and international regulations.