The HTB forums are live online events designed for business decision makers. They are concise one-hour live case-study based sessions with optional one-hour meet-the-speakers sessions. The practical key messages are derived from a global panel of experts, adding the European, North American and Asian perspective. This forum focuses IP strategy and management.

IP strategy is an integral part of corporate business strategy and IP management decisions can have a substantial impact on business performance. Based on a case study the use business principles and strategies to create value through their IP is demonstrated. It focuses on the numerous business aspects and opportunities of IP management relevant to high-growth technology businesses.

Recordings of earlier events see epo.org/business-forum.

Case study description
Oxylabs' patenting approach is based on the desire to protect its innovations and their possible future developments. This is a difficult task in the dynamic era of the all-digital and truly global business model.
Oxylabs' success in creating a solid patent portfolio is due in large part to a comprehensive, multi-faceted and all-encompassing awareness building and training programme. This programme includes not only training sessions tailored to seniority levels and functions, but also includes close collaboration with product teams, PR and HR teams, a comprehensive inventor bonus policy and work with partners.
Oxylabs' IP strategy to differentiate its digital products from competitive offerings in the marketplace and to protect the customer-relevant product features with IP, is not focused solely on patents. It places equal importance on other IP rights, in particular trademarks and copyrights. To maximise the companies IP potential, a wide rang of awareness raising activities focus on encouraging the creation of IP and ensuring it is properly protected. In addition, internal controls and audits are part of Oxylabs' culture to ensure continuous learning and improvement.