Join LESI’s TDM and Americas committees as they discuss BRAND USE RESTRICTIONS ON THE ROAD TO PARIS.  The issue of ambush marketing resurfaces where event organisers take new and inventive steps to prevent brand owners from piggy-backing on the reputation surrounding popular events, but so do contractual issues and specific ‘Olympic’ national French legislation imposing restrictions on athletes and their sponsors ON THE ROAD TO PARIS (and beyond).

Moderator: Jochen M. Schaefer, Legal Counsel of the World Federation of the Sporting Goods Industry and of the European Federation of the Sporting Goods Industry

Speakers:
Cecilia Fernandez Wagener, IP Counselor for South American Football Association
Ansley Rey O’Neal, Head of Special Projects (Paris 2024) at World Federation of the Sporting Goods Industry
Julia Goldemberg, Marketing Coordinator for Brazilian Olympic Committee