This course will present an overview of IP valuation for non-valuation professionals. The course covers at a high level the premises and definitions of IP value, and dives deeply into implementation through the application of the three primary IP valuation approaches: market, income, and cost. The valuation approaches discussion focuses on how to select the most sable suitable approach, sources of data for implementing each approach, implementation steps and calculations, and review and benchmarking of valuation results. We incorporate many examples and hands-on group and individual exercises, while also providing ways to assess risk and tools to incorporate risk into the value assessments. The course also includes a section on brand valuation, and a discussion of important current events impacting IP valuation.