In Part 7 of LES USA-Canada's Brand Expansion & Licensing series based on Expand, Grow, Thrive, this one-hour webinar will explore how companies can build scalable brand growth by expanding strategically through partnerships, licensing, and brand extensions—without overextending their core business. Drawing on the book’s frameworks and real-world case studies, participants will learn how to identify scalable opportunities, structure partnerships that multiply impact, and grow their brand’s reach while protecting long-term brand equity.

Speaker: Pete Canalichio, Founder and Managing Partner, Brandalive