John Flynn
Manager Business Development Partners HealthCare System, Inc., Boston, MA, U.S.A.

Mary Auge
Manager Business Development Partners HealthCare System, Inc., Boston, MA, U.S.A.

Jamie Wilson
Healthcare Consultant, Boston MA, U.S.A.

Technology transfer between universities and industry plays an important role in both filling industry pipelines with innovative technologies and promoting economic development. Nearly all academic institutions with research enterprises have technology transfer offices, and institutions as a whole are accruing a significant number of intellectual property (IP) assets that are available for industry to license, develop, and offer as products and services to the broader community. The optimal mechanisms for transferring this growing base of academic IP to industry collaborators remain to be determined, however, academic IP marketing has recently received increased attention.