In the digital economy, influencer marketing and intellectual property are inextricably mixed. Influencers are currently key players in the marketing industry, and it comes as no surprise when products or services “go viral” as a result of their promotion
through influencers on social media platforms. Big and small brands collaborate with influencers and leverage influencers’ reputations to ensure relevance in the current marketplace. These collaborations present opportunities and challenges for brand owners and influencers.

Join LES South Africa's WILA and Copyright Committees for an event to explore the interplay between social media marketing, influencing and trademarks.

Speakers:

• Angeli Marais - Entrepreneur, Influencer, Founder and Owner of Novella & Co
• Marcelle Samons - Associate, Trade Mark Prosecution Department
• Alicia van der Walt - Partner, Trade Marks Department
• Femke van Dyk - Partner, Trade Marks Department (Moderator)

Read more about the speakers here.