This is the second of the five webinars discussing the LASSO framework. In it, Pete Canalichio will focus on what makes a brand Addictive (the A in LASSO). Pete will discuss how you measure addictiveness, what does being addictive do for a brand, and then look at several case studies of brands that have a high level of addictiveness. These include Pokémon Go, Winnie the Pooh and Star Wars. He will then look at the Fogg Behavior model, how it relates to addictiveness and how we can use it to affect people’s behavior. Finally, Pete will provide key takeaways that will help in the decision-making process going forward and how to measure a brand’s addictiveness based on the LASSO Model.