Many mergers & acquisitions (M&A) deals are driven by IP in high-tech and heavy R&D industries (assets such as patents and developed technology) as well as in consumer goods and entertainment (assets such as brands and copyrights). While there is no dispute about the importance of IP in M&A, when it comes to the valuation and pricing of the deal, it is not always easy or even possible to pinpoint exactly how intangible assets impact M&A deal pricing. Traditional business valuation methods often overlook or undervalue these intangible assets, leading to discrepancies between the perceived value by sellers and buyers. This “intangible valuation gap” can create challenges in reaching an agreeable deal price.

This LES USA-Canada webinar, led by IP valuation expert and Board member, Efrat Kasznik, will explore practical approaches to closing the intangible valuation gap in M&A deals across industries. Efrat will present four unique strategies for integrating IP assets in M&A deal pricing without disrupting deal workflows, while addressing the needs of both sellers and buyers.

The webinar will also include a guest speaker sharing their insights from an actual M&A deal where IP has been leveraged to enhance deal pricing.