If you have a good brand, you probably have counterfeiters. And if you plan to develop a good brand, you should prepare your defenses well in advance. The anonymity of ecommerce has made it increasingly difficult to investigate and enforce against counterfeiters which are popping up on various platforms around the world. Being faced with so many issues at once can be overwhelming for brand owners.
This webinar (hosted by LES USA-Canada) will talk about developing a strategy and a budget, what is needed for the defense, and how enforcement actually works in the U.S. and Canada, online, and how to take the fight to the counterfeiters’ home jurisdictions, where their assets are.
The panelists include experienced inhouse counsel, and litigators with experience in the U.S., Canada, and much of East Asia including China.