LES South Africa proudly presents a special World IP Day 2026 online discussion exploring the intersection between intellectual property, innovation, branding, and the business of sport.
From athlete image rights and sponsorships to sports technology, broadcasting, trade marks, and commercialisation, intellectual property plays a critical role in shaping modern sport — both on and off the field.
This engaging session brings together perspectives from elite sport leadership and intellectual property practice to unpack how IP creates value, protects innovation, and supports the evolving sports ecosystem in South Africa and globally.
