Artificial Intelligence is reshaping how brands and designs are created - and IP law is scrambling to keep pace.

In this interactive fireside chat, the LESI Trademarks, Designs & Merchandising Committee will explore the most pressing questions facing IP licensing professionals today: Can an AI-generated logo or character attract legal protection? Who owns the output — and what can actually be licensed? How are the key jurisdictions diverging in their approaches, and what does that mean for cross-border deals?

From clearance and watching tools to generative design, deepfake likenesses and automated decision-making, join for an open and practical discussion on the opportunities AI presents and the risks practitioners cannot afford to ignore.

Speaker: Vojtěch Chloupek - Partner, Bird & Bird (Czech Republic)

Vojtěch Chloupek is a Partner of the Bird & Bird office and a Head of the Intellectual Property and TMT Groups in the Czech Republic and Slovakia.

He specialises in all aspects of intellectual property and technology law, including contentious, commercial, and regulatory matters. His expertise covers litigation concerning copyright, trademarks, designs and patents, combating counterfeit products, negotiating licence agreements, as well as a wide range of IT contracts, managing cross-border projects and advising on brand portfolios. In addition, he also assists clients with various matters in the fields of data protection, competition law, and pharmaceutical, telecommunications and broadcasting regulation.

As a technology lawyer, he has a strong interest in topics such as generative AI, the application of blockchain technology in business, and advancements in quantum computing.

Recognised as one of the leading experts in intellectual property law in the Czech Republic, he has been repeatedly awarded the Managing IP Star, recognised by Who’s Who Legal, and is ranked in the Gold Tier by the World Trademark Review, IAM Patent, Chambers, and Legal 500.