Webinar on data economy, valuation and generation of business impact in companies.

Practical session where we will discuss the importance of data as a strategic asset, explore tools for estimating its economic value, learn the keys to taking advantage of the value of data in the company, and share the real experience of a large company.

Agenda

• Data as a strategic asset: market trends and demo of an economic valuation tool. Santiago Azcoitía, Assistant Professor, Universidad Carlos III Madrid

• From data to business opportunities: where to start to translate data into business opportunities. Francisco Velasco, Director Open Innovation Company
• What large companies are already doing: lessons learned and real experiences around the use of data in large companies. Helena Molina, Lead IP Counsel SITA
• Q&A. Q&A