Since the Supreme Court has given its patent exhaustion milestone decision in Quanta vs. LG Electronics in 2008, 2013 has provided the opportunity for a further ground breaking decision in the area of copyright in a matter opposing Mr. Supap Kirtsaeng, a Thai student studying in the USA, against John Wiley & Sons, a global publishing company that specializes in academic publishing. Since this decision has also been discussed in the John Paul & Brian Kacedon section of "Recent U.S. Decisions" in les Nouvelles of June 2013, I will only give a summary of the essential facts and findings in this article.
Kirtsaeng vs. John Wiley centered around the question whether the U.S. copyrights owned by John Wiley on textbooks that it publishes on a worldwide basis, can be opposed against an individual (or corporation) that purchases these books in a foreign jurisdiction in order to import and sell the latter in the USA. In other words, are U.S. copyrighted works subject only to a national exhaustion rule or to an international exhaustion rule?
In a nutshell, the Supreme Court ruled in favor of Mr. Kirtsaeng (and hence, in favor of the international exhaustion of copyright) on the basis of the following findings:
(a) relying on a textual interpretation of the relevant provisions of the Copyright Act, also in light of the historical and contemporary statutory context, the Court found no foothold in the language of these provisions supporting the argument of John Wiley that the "first sale doctrine" should not apply to copyrighted works lawfully made abroad; "lawfully made under this title" as mentioned in section 109(a) of the Copyright Act does not restrict the scope of this article geographically.
(b) besides this textual interpretation, the Court also addresses the "parade of horribles" that would be the result of a geographical limitation, by pointing out the "intolerable consequences" that would result for the marketplace when the "first sale" doctrine would be limited to "made in the USA" works only; foreign manufactured copyrighted products that, today but also tomorrow, represent high volume commercial transactions ("retailers tell us that over $2.3 trillion worth of foreign goods were imported in 2011") would be barred from importation into the USA unless specific permission from the copyright holder would be obtained, and would thus be barred from further second-hand sales within the USA.
The Kirtsaeng decision is not only of paramount importance from a legal perspective in that it applies the international exhaustion doctrine not only to products manufactured domestically for which the first sale occurred abroad (Quality King Distributors vs. L'anza Research), but also to products manufactured abroad; it may also create shockwaves from a economic perspective in that international exhaustion will undermine market differentiation practices where companies adjust their prices to what the local market is anticipated to bear. As mentioned in the dissenting opinion to the Supreme Court decision, "To protect their profit margins in the U.S. market, copyright owners may raise prices in less developed countries or may withdraw from such markets altogether"— raising the specter that companies may abandon sales in low profit countries when they fear that such sales may later cannibalize their operations in higher profit countries.
Also, this decision may have significant consequences from a commercial perspective because "the natural market response after Wiley would be for publishers to turn to digital distribution, where publishers may retain full control under prevailing digital licensing models" (cf. "Kirtsaeng vs. Wiley Incentivizes Digital Distribution" from Ilaria Maggioni in les Nouvelles of December 2013).
Finally, this decision demonstrates a watershed between the approaches to international exhaustion within the U.S. on the one hand and within the EU on the other hand. As the dissenting opinion of judge Ginsburg puts forward, international exhaustion is a "highly contentious trade issue" and the Court's position risks undermining the U.S. credibility on the world stage, by issuing a ruling that is at odds with the stance taken by U.S. authorities in international trade negotiations on this subject-matter.
Indeed, the Court of Justice of the EU has ruled against international exhaustion for trademark rights in the Silhouette decision of July 16, 1998, and more in particular for copyrights in the Laserdisken decision of September 12, 2006, relying on the objective of the common market pursued by the Member States under the EU Treaty, i.e. to safeguard the functioning of the internal market, implying that a situation in which some Member States could provide for international exhaustion while others provide for Community exhaustion only would "inevitably give rise to barriers to the free movement of goods and the freedom to provide services." Exhaustion of rights is accepted within the EU as of regional (i.e. between EU Member States) application only, in order to foster the unity and integrity of the internal market. Worldwide international exhaustion on the other hand is a commercial policy instrument, and as the Advocate General Jacobs alluded in the Silhouette decision, should be part of a multilateral trade arrangement based on reciprocity.
Whereas the Kirtsaeng decision has now unconditionally embraced the international exhaustion doctrine for copyrights, the question remains whether the same logic applies to patent rights and trademark rights … and any other IP rights in general. In other words, can this decision of the Supreme Court automatically be extrapolated to the trademark and patent context? For trademarks, it is generally recognized that trademarked goods may be imported if they emanate from a foreign affiliated company of the brand owner and the goods do not differ materially from those marketed in the United States. However for patents, until now, the Federal Circuit has held that patent rights are only exhausted through domestic sales, excluding the application of this doctrine to foreign sales that are subsequently imported into the USA: Jazz Photo Corp. v. International Trade Commission (Fed. Cir. 2001); Fujifilm Corp. v. Benun (Fed. Cir. 2010).
Will Kirtsaeng consequently be a precursor for the reversal of the "national-only" patent exhaustion theory for patents? On the one hand, it can be argued that whereas the international exhaustion has been accepted for trademarks and for copyright, there is no compelling reason why it should not be accepted for patent rights. In addition, the practical issues put forward by the Supreme Court in Kirtsaeng for copyrighted works apply likewise for patented products: "automobiles, microwaves, calculators, mobile phones, tablets and personal computers contain copyrightable software programs" (like they will probably contain patented compounds and parts) and "a geographical interpretation would subject many, if not all, of them to the disruptive impact of the threat of infringement suits"—identical issues that in all likelihood will exist for patented goods.
On the other hand however, the copyright related ruling of the Supreme Court in Kirtsaeng was anchored on the statutory and historical interpretation of Section 109(a) of the Copyright Act, whereas the patent exhaustion doctrine finds no basis in any U.S. statute, and has found its origin in judicial constructions since the first case of Adams vs. Burke in 1873. The Supreme Court has recently been offered an opportunity to confirm or infirm its holdings within the patent context in the wake of the Kirtsaeng decision through a writ for certiorari in the matter of Ninestar Technology Co. v. ITC, but the writ has been denied by the Court.
The patent context is also more complicated than the copyright context, making a "peer-to-peer" comparison (and possible extrapolation) perilous. The fundamental difference between a copyright and a patent right is that the first right originates automatically through the mere creation of the work, giving birth to a (quasi) universal perimeter of protection (1886 Berne Convention) whereas the patent right is only obtained through a patent application followed by a patent grant, giving birth to a national perimeter of protection. Consequently, patent protection comes with a patent strategy, where a company will decide on a country-by-country basis, using a cost-benefit analysis, whether to apply for (and maintain) a patent in each respective country; copyright on the other hand does not need to be nationally registered and title stems from the mere creation of the work.
The importation of a product that is lawfully made and sold in a country where the U.S. patentee has decided not to file (or maintain) a patent, should therefore not automatically be subject to the exhaustion theory, because the patentee has decided not to incur the filing (and maintenance) cost and (likewise) not to reap the potential monopoly profits for the patented product in this country; whilst, in analogy with Adams vs. Burke, the application of the exhaustion theory can be defended on the basis that the patentee "receives the consideration for its use and […] parts with the right to restrict that use," it nevertheless remains a fact that the patentee has not received the monopoly consideration which he could have extracted when the sale would have been a patented sale. Consequently, the same economic concerns apply as those that were put forward in Kirtsaeng, i.e. (to quote the famous law of Murphy) "bad sales (of non-patented products) drive out good sales (of patented products)" opening a back door through which these products, sold under competitive conditions in a non-patented country, can undermine the price policy applied by the patentee in those countries where he has elected to file and maintain a patent.
This same discussion has been held in the EU as part of the pharmaceutical saga of Merck vs. Stephar (ECJ decision of 1981) and vs. Primecrown (ECJ decision of 1997), where Merck opposed the importation of pharmaceutical products that it had sold, respectively, in Italy and in Spain and Portugal (where no patent rights were granted for pharmaceutical products at that time) into the UK, because the sales in those non-patented countries did not allow Merck to obtain "a return to the inventor to compensate for the costs of research" when they were subsequently introduced into the UK. Although the arguments of Merck were dismissed twice by the European Court of Justice ("It is for the proprietor of the patent to decide, in the light of all the circumstances, under what conditions he will market his product, including the possibility of marketing it in a Member State where the law does not provide patent protection for the product in question. If he decides to do so he must then accept the consequences of his choice as regards the free movement of the product within the Common Market"), the opinion of the Advocate General Mr. Fennelly in the second Merck case demonstrates the same hesitation as the one displayed by dissenting judge Ginsburg in Kirtsaeng ("The effect of the rule would be that, in order to avoid damage to the value of its national patent rights in those Member States which protect them, the patentee is encouraged to partition the Common Market in a different way, i. e. through refusing to supply units of its products to the markets of those Member States where his rights arc not recognized: […] in other words, it would favour commercially irrational decisions to withhold products from the markets of such States, where sales of the product would hold out some prospect of profit").
Finally, a salient detail of this decision that has largely gone unnoticed, is that the textbooks purchased by Mr. Kirtsaeng in Thailand contained the following notice: "This book is authorized for sale in Europe, Asia, Africa and the Middle East only and may not be exported out of these territories. Exportation from or importation of this book to another region without the publisher's authorization is illegal and is a violation of the publisher's rights." This notice made the sale conditional, and since the decision in Mallinckrodt vs. Medipart (Fed. Cir. 1992), post-sale restrictions prevent the application of the exhaustion doctrine, unless those restrictions violate some other policy such as the antitrust rules. Could this clause have saved John Wiley against the exhaustion of his rights through a first sale? I do not have the impression that this argument has been brought up before the court (the issue is not broached at all by the Supreme Court), but nothing is as sure as the 2008 Quanta vs. LGE decision, which upheld the exhaustion of rights despite the use of restrictive notices on the product. The effects that restrictive covenants, whether through limited licenses or post-sale restrictions, may have on the application of the exhaustion theory remain therefore open-ended.