Jones & Co., Principal, Toronto, Canada
The People’s Republic of China represents almost one-quarter of the world’s population, and it has one of the world’s fastest growing economies. Any international licensing strategy cannot afford to simply ignore such a market.
But for most licensors, whose international experience is primarily in countries with developed legal systems, China represents something of a “black hole” about which they know little more than what they read in the press. And much of that press coverage they consider worrisome.
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